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The Future of SEO: Emphasising Quality and Tracking in the AI Era

The Future is Creative - Graffiti

The recent updates to Google’s spam policy have sent ripples through the digital marketing world, signalling a shift that might worry some, but offers great opportunity to others. For those leveraging SEO strategies like link building and advertorials, this is a crucial time to reassess and realign with Google’s heightened focus on quality and user values.

Understanding Google's New Policy

Google’s latest updates target spammy or low-quality links and content, aiming to improve the user experience by ensuring that content is both original and useful. This change reflects Google’s ongoing commitment to delivering search results that prioritise relevance and information quality over manipulated rankings. Use Traxr's automatic import feature to discover backlinks for your sites, once identified you can start working toward cleaning up your website's link profile.

The Decline of Keyword Dependency

In tandem with improvements in AI and machine learning, search engines are becoming adept at understanding context without relying strictly on keywords. This advancement means that the traditional keyword stuffing techniques are becoming obsolete. Instead, the focus is shifting towards content that answers questions and provides real value, which aligns perfectly with Google's objectives.

Why Quality Content Matters More Than Ever

Quality content is the cornerstone of effective SEO strategies. It is no longer enough to generate numerous backlinks or overload content with keywords. Today, the content must be engaging, well-researched, and, above all, useful to the reader. This type of content encourages organic engagement and shares, which are positive signals to search engines. This shows that links will not become irrelevant, they will become fewer and more important than ever. Fostering quality backlinks to your site by engaging with business and creating valuable and original content will prove even more important, now that some media publication companies have decreased their sale of Advertorials in order to not appear spammy.

The Role of Effective Content Tracking

As the emphasis on content quality strengthens, the need to track and monitor this content becomes more critical. Tools like Traxr can play an essential role here. They help publishers monitor where their content is shared, how it performs, and whether it remains compliant with SEO and technical best practices over time. For businesses, understanding which pieces of content perform well and why can inform future content strategies and maximise SEO effectiveness.

Real-Time Monitoring and Adaptation

Real-time monitoring allows businesses to respond quickly to changes in content performance, including shifts in search engine algorithms and policy updates. By using tracking tools to manage links, companies can adapt swiftly and maintain their links' competitive edge and ensure their content continues to comply with the latest industry standards and guidelines.


In an era where AI shapes how search engines interpret and rank content, businesses must shift their SEO strategies from a keyword-focused approach to one that prioritises the real needs and questions of their audience. Tools that track content performance and integrity will be invaluable in this new landscape. Allowing companies to spend their time building quality content and fostering collaborations, instead of following up on 100s or 1000s of links that are spammy and become inactive a short period after delivery.

By embracing these changes and focusing on creating genuinely valuable content, businesses can not only adhere to the latest SEO standards but also build a stronger, more engaging online presence. Benefitting everyone using search engines and helping search engine companies like Google and Bing, create a better, less spammy and optimised search results page.


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